Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? "Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility o...(展开全部)

"The Mesh is reshaping how we go to market, who we partner with, and how we invite participation and engage new customers. . . . If you embrace the Mesh you'll discover how your business can inspire customers in a world where access trumps ownership." - Lisa Gansky Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in ...(展开全部)

Book Description "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and ...(展开全部)

One of America's leading policy intellectuals, who coined the term "Soft Power", looks at what has happened to American power from the time of Kennedy to the present day. In the era of Kennedy and Khrushchev, power in the US was expressed in terms of nuclear missiles, industrial capacity, numbers of men under arms, and tanks lined up ready to cross the plains of Eastern Europe....(展开全部)

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a co...(展开全部)

In "The Future of the Image", Jacques Ranciere develops a fascinating new concept of the image in contemporary art, showing how art and politics have always been intrinsically intertwined. Covering a range of art movements, and thinkers such as Foucault, Deleuze, Adorno, Barthes, Lyotard and Greenberg, Ranciere argues that contemporary theorists of the image are suffering from ...(展开全部)

A leading philosopher presents a radical manifesto for the future of art and film. In The Future of the Image, Jacques Ranci&232;re develops a fascinating new concept of the image in contemporary art, showing how art and politics have always been intrinsically intertwined. Covering a range of art movements, and thinkers such as Foucault, Deleuze, Adorno, Barthes, Lyotard and G...(展开全部)

In The Power of the Actor , a Los Angeles Times bestseller, premier acting teacher and coach Ivana Chubbuck reveals her cutting-edge technique, which has launched some of the most successful acting careers in Hollywood. The first book from the instructor who has taught Charlize Theron, Brad Pitt, Elisabeth Shue, Djimon Hounsou, and Halle Berry, The Power of the Actor ...(展开全部)

In the traditional model, business operates in an economic flow of inputs (resources and raw materials), outputs (products and services) and processes that help get you from one to the other (research and development, production, distribution).

【美】安妮塔•埃尔伯斯（Anita Elberse） 哈佛商学院林肯•法林工商管理教授（Lincoln Filene Professor of Business Administration）。她是校史上最年轻得到终身教席的女性教授，作品散见于《纽约时报》《华尔街日报》《财富》杂志。 安妮塔•埃尔伯斯深入华纳兄弟、二十一世纪福克斯公司、大中央出版社、索尼、YouTube等IP产业运营公司的内部，取得大量真实的故事与案例，公开第一手资料，揭秘爆款背后的秘密。